examples of the

WORK

I’ve done

All Work*

*Sorry, no full case studies (yet). Ask me about a project and I’ll happily share more!

Created research-informed customer journeys to inform site recommendations and improvements

AT&T FirstNet

Fall - Winter 2025

user research

interviews

workshop design

customer journey

site audit

Primary UX designer for key sections of a total app redesign

AT&T

Spring - Winter 2025

wireframing

prototyping

UX strategy

information architecture

research

Pitched (and won!) a full app redesign concept, including a unification strategy for 18+ consumer facing apps

AT&T

Spring 2025

information architecture

wireframing

prototyping

UX strategy

Redesigned a website for a FinTech startup to better tell their story and attract investors

Mica

Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Standardized and improved vehicle model page components and information architecture

Kia USA

Fall 2024 - Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Designed an online car buying process for Kia.com

Kia USA

Summer 2024 - Spring 2025

UX strategy

wireframing

prototyping

dev hand off

Designed an internal product (Catapult) using AI to optimize SEO and copy for ecommerce brands

CourtAvenue

Spring - Fall 2024

protuct

wireframing

prototyping

dev hand off

UX strategy

Recommended quick wins and long term improvements to the “get a quote” process

School Outfitters

Spring - Summer 2024

UX strategy

workshop design

research

interviews

audit

Created a strategy and execution plans for a standardized customer experience

Optum

Winter - Summer 2024

CX strategy

research

interviews

Created a business case and strategy for a new EHR

Optum

Winter - Spring 2024

UX strategy

product

Improved the online sign up flow for studying abroad programs

API Abroad

Spring - Summer 2023

web design

wireframing

prototyping

dev hand off

Strategy for a better chat support experience on the UHC Medicare website

United Healthcare M&R

Fall 2022

audit

content strategy

UX strategy

Creative concepts and wireframes for a brand new website

3EO

Fall 2022

creative concepts

wireframing

Conducted user research to optimize the vehicle model page structure for Kia.com

Kia USA

Summer 2022

user research

interviews

Updated mega menu and navigation strategy

Taylor Guitars

Summer 2022

information architecture

navigation

Redesigned the AltFuel page for Kia.com

Kia USA

Summer 2022

customer journey

wireframing

web design

content strategy

dev hand off

© kenzie green krutza 2025

examples of the

WORK

I’ve done

All Work*

*Sorry, no full case studies (yet). Ask me about a project and I’ll happily share more!

Created research-informed customer journeys to inform site recommendations and improvements

AT&T FirstNet

Fall - Winter 2025

user research

interviews

workshop design

customer journey

site audit

Primary UX designer for key sections of a total app redesign

AT&T

Spring - Winter 2025

wireframing

prototyping

UX strategy

information architecture

research

Pitched (and won!) a full app redesign concept, including a unification strategy for 18+ consumer facing apps

AT&T

Spring 2025

information architecture

wireframing

prototyping

UX strategy

Redesigned a website for a FinTech startup to better tell their story and attract investors

Mica

Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Standardized and improved vehicle model page components and information architecture

Kia USA

Fall 2024 - Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Designed an online car buying process for Kia.com

Kia USA

Summer 2024 - Spring 2025

UX strategy

wireframing

prototyping

dev hand off

Designed an internal product (Catapult) using AI to optimize SEO and copy for ecommerce brands

CourtAvenue

Spring - Fall 2024

protuct

wireframing

prototyping

dev hand off

UX strategy

Recommended quick wins and long term improvements to the “get a quote” process

School Outfitters

Spring - Summer 2024

UX strategy

workshop design

research

interviews

audit

Created a strategy and execution plans for a standardized customer experience

Optum

Winter - Summer 2024

CX strategy

research

interviews

Created a business case and strategy for a new EHR

Optum

Winter - Spring 2024

UX strategy

product

Improved the online sign up flow for studying abroad programs

API Abroad

Spring - Summer 2023

web design

wireframing

prototyping

dev hand off

Strategy for a better chat support experience on the UHC Medicare website

United Healthcare M&R

Fall 2022

audit

content strategy

UX strategy

Creative concepts and wireframes for a brand new website

3EO

Fall 2022

creative concepts

wireframing

Conducted user research to optimize the vehicle model page structure for Kia.com

Kia USA

Summer 2022

user research

interviews

Updated mega menu and navigation strategy

Taylor Guitars

Summer 2022

information architecture

navigation

Redesigned the AltFuel page for Kia.com

Kia USA

Summer 2022

customer journey

wireframing

web design

content strategy

dev hand off

© kenzie green krutza 2025

examples of the

WORK

I’ve done

All Work*

*Sorry, no full case studies (yet). Ask me about a project and I’ll happily share more!

Created research-informed customer journeys to inform site recommendations and improvements

AT&T FirstNet

Fall - Winter 2025

user research

interviews

workshop design

customer journey

site audit

Primary UX designer for key sections of a total app redesign

AT&T

Spring - Winter 2025

wireframing

prototyping

UX strategy

information architecture

research

Pitched (and won!) a full app redesign concept, including a unification strategy for 18+ consumer facing apps

AT&T

Spring 2025

information architecture

wireframing

prototyping

UX strategy

Redesigned a website for a FinTech startup to better tell their story and attract investors

Mica

Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Standardized and improved vehicle model page components and information architecture

Kia USA

Fall 2024 - Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Designed an online car buying process for Kia.com

Kia USA

Summer 2024 - Spring 2025

UX strategy

wireframing

prototyping

dev hand off

Designed an internal product (Catapult) using AI to optimize SEO and copy for ecommerce brands

CourtAvenue

Spring - Fall 2024

product

wireframing

prototyping

dev hand off

UX strategy

Recommended quick wins and long term improvements to the “get a quote” process

School Outfitters

Spring - Summer 2024

UX strategy

workshop design

research

interviews

audit

Created a strategy and execution plans for a standardized customer experience

Optum

Winter - Summer 2024

CX strategy

research

interviews

Created a business case and strategy for a new EHR

Optum

Winter - Spring 2024

UX strategy

product

Improved the online sign up flow for studying abroad programs

API Abroad

Spring - Summer 2023

web design

wireframing

prototyping

dev hand off

Strategy for a better chat support experience on the UHC Medicare website

United Healthcare M&R

Fall 2022

audit

content strategy

UX strategy

Creative concepts and wireframes for a brand new website

3EO

Fall 2022

creative concepts

wireframing

Conducted user research to optimize the vehicle model page structure for Kia.com

Kia USA

Summer 2022

user research

interviews

Updated mega menu and navigation strategy

Taylor Guitars

Summer 2022

information architecture

navigation

Redesigned the AltFuel page for Kia.com

Kia USA

Summer 2022

customer journey

wireframing

web design

content strategy

dev hand off

© kenzie green krutza 2025