examples of the

WORK

I’ve done

All Work*

*Sorry, no full case studies (yet). Ask me about a project and I’ll happily share more!

Created research-informed customer journeys to inform site recommendations and improvements

AT&T FirstNet

•

Fall - Winter 2025

user research

interviews

workshop design

customer journey

site audit

Primary UX designer for key sections of a total app redesign

AT&T

•

Spring - Winter 2025

wireframing

prototyping

UX strategy

information architecture

research

Pitched (and won!) a full app redesign concept, including a unification strategy for 18+ consumer facing apps

AT&T

•

Spring 2025

information architecture

wireframing

prototyping

UX strategy

Redesigned a website for a FinTech startup to better tell their story and attract investors

Mica

•

Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Standardized and improved vehicle model page components and information architecture

Kia USA

•

Fall 2024 - Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Designed an online car buying process for Kia.com

Kia USA

•

Summer 2024 - Spring 2025

UX strategy

wireframing

prototyping

dev hand off

Designed an internal product (Catapult) using AI to optimize SEO and copy for ecommerce brands

CourtAvenue

•

Spring - Fall 2024

protuct

wireframing

prototyping

dev hand off

UX strategy

Recommended quick wins and long term improvements to the “get a quote” process

School Outfitters

•

Spring - Summer 2024

UX strategy

workshop design

research

interviews

audit

Created a strategy and execution plans for a standardized customer experience

Optum

•

Winter - Summer 2024

CX strategy

research

interviews

Created a business case and strategy for a new EHR

Optum

•

Winter - Spring 2024

UX strategy

product

Improved the online sign up flow for studying abroad programs

API Abroad

•

Spring - Summer 2023

web design

wireframing

prototyping

dev hand off

Strategy for a better chat support experience on the UHC Medicare website

United Healthcare M&R

•

Fall 2022

audit

content strategy

UX strategy

Creative concepts and wireframes for a brand new website

3EO

•

Fall 2022

creative concepts

wireframing

Conducted user research to optimize the vehicle model page structure for Kia.com

Kia USA

•

Summer 2022

user research

interviews

Updated mega menu and navigation strategy

Taylor Guitars

•

Summer 2022

information architecture

navigation

Redesigned the AltFuel page for Kia.com

Kia USA

•

Summer 2022

customer journey

wireframing

web design

content strategy

dev hand off

© kenzie green krutza 2026

examples of the

WORK

I’ve done

All Work*

*Sorry, no full case studies (yet). Ask me about a project and I’ll happily share more!

Created research-informed customer journeys to inform site recommendations and improvements

AT&T FirstNet

•

Fall - Winter 2025

user research

interviews

workshop design

customer journey

site audit

Primary UX designer for key sections of a total app redesign

AT&T

•

Spring - Winter 2025

wireframing

prototyping

UX strategy

information architecture

research

Pitched (and won!) a full app redesign concept, including a unification strategy for 18+ consumer facing apps

AT&T

•

Spring 2025

information architecture

wireframing

prototyping

UX strategy

Redesigned a website for a FinTech startup to better tell their story and attract investors

Mica

•

Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Standardized and improved vehicle model page components and information architecture

Kia USA

•

Fall 2024 - Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Designed an online car buying process for Kia.com

Kia USA

•

Summer 2024 - Spring 2025

UX strategy

wireframing

prototyping

dev hand off

Designed an internal product (Catapult) using AI to optimize SEO and copy for ecommerce brands

CourtAvenue

•

Spring - Fall 2024

protuct

wireframing

prototyping

dev hand off

UX strategy

Recommended quick wins and long term improvements to the “get a quote” process

School Outfitters

•

Spring - Summer 2024

UX strategy

workshop design

research

interviews

audit

Created a strategy and execution plans for a standardized customer experience

Optum

•

Winter - Summer 2024

CX strategy

research

interviews

Created a business case and strategy for a new EHR

Optum

•

Winter - Spring 2024

UX strategy

product

Improved the online sign up flow for studying abroad programs

API Abroad

•

Spring - Summer 2023

web design

wireframing

prototyping

dev hand off

Strategy for a better chat support experience on the UHC Medicare website

United Healthcare M&R

•

Fall 2022

audit

content strategy

UX strategy

Creative concepts and wireframes for a brand new website

3EO

•

Fall 2022

creative concepts

wireframing

Conducted user research to optimize the vehicle model page structure for Kia.com

Kia USA

•

Summer 2022

user research

interviews

Updated mega menu and navigation strategy

Taylor Guitars

•

Summer 2022

information architecture

navigation

Redesigned the AltFuel page for Kia.com

Kia USA

•

Summer 2022

customer journey

wireframing

web design

content strategy

dev hand off

© kenzie green krutza 2026

examples of the

WORK

I’ve done

All Work*

*Sorry, no full case studies (yet). Ask me about a project and I’ll happily share more!

Created research-informed customer journeys to inform site recommendations and improvements

AT&T FirstNet

•

Fall - Winter 2025

user research

interviews

workshop design

customer journey

site audit

Primary UX designer for key sections of a total app redesign

AT&T

•

Spring - Winter 2025

wireframing

prototyping

UX strategy

information architecture

research

Pitched (and won!) a full app redesign concept, including a unification strategy for 18+ consumer facing apps

AT&T

•

Spring 2025

information architecture

wireframing

prototyping

UX strategy

Redesigned a website for a FinTech startup to better tell their story and attract investors

Mica

•

Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Standardized and improved vehicle model page components and information architecture

Kia USA

•

Fall 2024 - Spring 2025

information architecture

research

UX strategy

wireframing

dev hand off

Designed an online car buying process for Kia.com

Kia USA

•

Summer 2024 - Spring 2025

UX strategy

wireframing

prototyping

dev hand off

Designed an internal product (Catapult) using AI to optimize SEO and copy for ecommerce brands

CourtAvenue

•

Spring - Fall 2024

product

wireframing

prototyping

dev hand off

UX strategy

Recommended quick wins and long term improvements to the “get a quote” process

School Outfitters

•

Spring - Summer 2024

UX strategy

workshop design

research

interviews

audit

Created a strategy and execution plans for a standardized customer experience

Optum

•

Winter - Summer 2024

CX strategy

research

interviews

Created a business case and strategy for a new EHR

Optum

•

Winter - Spring 2024

UX strategy

product

Improved the online sign up flow for studying abroad programs

API Abroad

•

Spring - Summer 2023

web design

wireframing

prototyping

dev hand off

Strategy for a better chat support experience on the UHC Medicare website

United Healthcare M&R

•

Fall 2022

audit

content strategy

UX strategy

Creative concepts and wireframes for a brand new website

3EO

•

Fall 2022

creative concepts

wireframing

Conducted user research to optimize the vehicle model page structure for Kia.com

Kia USA

•

Summer 2022

user research

interviews

Updated mega menu and navigation strategy

Taylor Guitars

•

Summer 2022

information architecture

navigation

Redesigned the AltFuel page for Kia.com

Kia USA

•

Summer 2022

customer journey

wireframing

web design

content strategy

dev hand off

© kenzie green krutza 2026